Corporate COunsel Forum
Developments in online comparative and behavioural advertising
Wednesday 18 November 2009
As Internet advertising becomes universal, it continues to push more and more legal boundaries. In tougher economic times, online sales of counterfeit products and more explicit comparative advertising are testing the limits of trade mark protection.
At the same time behavioural advertising – targeting ads based on users’ past browsing activity through cookies or DPI – raises fundamental legal issues including under privacy and related laws. Debate over regulation of behavioural advertising and whether/how this can be achieved continues.
Calum Murray, Paul Garland and Susannah Sheppard, leaders of our Internet, IP litigation and regulatory practices, provided up to the minute insight in legal developments in these areas and showed what their growing universality means for business.
Materials from the event are listed below:
Developments in online comparative and behavioural advertising - full slide deck (pdf)
Kemp Little LLP Solicitors, Cheapside House, 138 Cheapside, London, EC2V 6BJ
Tel: +44 (0) 20 7600 8080 Fax: +44 (0) 20 7600 7878
© 2007 Kemp Little LLP An Embado.com solution