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Digital Commerce

Having acted for clients with electronic business operations since the early 1980s, we have become pre-eminent advisors on the legal and commercial implications of conducting business in digital environments.

Our commercial understanding of digital business models, the range and breadth of our legal expertise and the firm’s technology focus give us a unique understanding of this most dynamic of marketplaces.

Key areas of our expertise include:

Implementing digital commerce operations:

Preparation of terms of use; terms of business and digital commerce contract formation
Undertaking cross platform reviews
Advising on protection of intellectual property online, in mobile and through interactive television
Advising digital agencies

Operational advice on:

Development and hosting
Specific online operational features including UGC blogs; wikis; mash-ups; communities; photo and video galleries; downloads; streaming; and transmissions
Issues such as notice and takedown, rights clearance, search and search optimization
Digital content

Security for digital businesses:

Advising on protection from hacker attack and transaction security
Use of encryption and electronic signatures

Regulatory compliance advice on:

Consumer protection, data protection and marketing/advertising legislation
Payment systems; taxation of electronic transactions; jurisdiction and related issues; implications of cross border operations; advertising, promotions and lotteries
Application of competition laws to business operating through digital channels
Sector specific regulation where this impacts on digital commerce operations

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