Digital content risk and adverse social media events feature highly in corporate incidents, typically featuring in the top 10 risk priorities for corporates. E-commerce, social media engagement and digital brand profile are critical for growing brand value and for engaging with consumers; but digital content can easily go wrong.

We take a unique holistic approach, combining digital content risk with reputation management, to reflect the different facets of content risk and the reputational harm of adverse events.

Our digital content risk team understands the heads of digital risks. We adopt a holistic three-stage approach:

Prevent: assess and put in place risk management processes and tools to mitigate against adverse reputation events occurring, particularly in relation to social media use

Prepare: ensure that procedures are in place to effectively manage adverse reputation events and to limit the damage caused

React: properly handle adverse events when those do occur

The potential for reputational harm is high. Damaging content about your company or brand can go viral and spin out of your control very fast.

Our experts include reputation management specialists who act across the full spectrum of reputation management, acting for both claimant and defendant and against the major press/media. As a technology specialist law firm, we have particular expertise in mitigating and managing digital and social media adverse reputational events.