From a legal point of view, there’s much to consider. Data protection, anti-money laundering and social responsibility obligations all affect gambling businesses where customer data is a critical asset. If you want to attract new consumers with a prize draw or competition, you need to structure the promotion so you don’t accidentally end up accused of illegal gambling.

Our expert team works with our data protection, financial services, corporate, commercial, IP, technology disputes and employment teams to provide all round services to gambling operators and their supply chain, whether their business is gaming, betting, lotteries or spread-betting. We’ll make sure that your strategic IT agreements, supply contracts, white label agreements and advertising arrangements are fit for purpose; we’ll work with you to structure, finance, expand and staff your business; we’ll help you manage and protect your customer database and intellectual property assets, and we’ll steer you through the thickets of regulation.

We’re often asked what the key issues are when running a competition or raffle, either to develop your business or to raise funds for charity. We take a look here: Healthy competition: your legal how-to guide for running competitions or raffles.